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Step 3

Captain Splatt’s Seaweed Gelato and the importance of market research.

Design, Illustration
Motion Graphics

The idea for Step 3 sprang from a School of Motion assignment which was loosely based on the Underpants Gnomes. I wasn’t terribly thrilled with the art assets or typography we were given to work with, so I decided to start from scratch. After a brief brainstorming session, we came up with a different approach that we felt would add a bit more depth. I wanted the illustrations to have a child-like simplicity with mono-weight lines and broad, flat colors.

All of the assets and typography were created in Adobe Illustrator and were prepped for final animation in After Effects.

Final production boards in Adobe Illustrator


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