To promote a software that simplifies the reporting of medical data and billing under a complex new law, Premier, Inc. sent out a series of marketing emails centered around seasonal and holiday themes. For each email, we provided several light-hearted options, focusing on how Premier, Inc.’s product could serve as a friendly guide through the maze of the new law’s requirements.

Concept 1: Halloween Magic with MIPSwizard — $31 Off!

[Image: Drawing of wizard]

Bewitched, bothered and bewildered by the changing MIPS requirements? Caught in the spell of the law’s confusions and complexities? Let MIPSwizard work its magic and turn uncertainties into simple solutions. Our customized tools and intuitive approach work wonders for MIPS success!

MIPSwizard acts as a step-by-step guide that allows you to collect, calculate and submit data at your own pace. All measures and specialties for the 2017 program year are included.

Our product support team is always available to help you successfully travel through the MIPS maze. Submit an email ticket any time or give us a call Monday through Friday 9 a.m. to 6 p.m. ET.

For a special Halloween treat, take $31 off your new registration before October 31st!

Concept 2: Taming the MIPS Monster — $31 Off!

[Image: Kid(s) in monster Halloween costumes or drawing of Frankenstein]

Optional headline: Turn Fiends into Friends!

Are the uncertainties of changing MIPS requirements lurking at the back of your mind? Transform fiendishness into friendliness with MIPSwizard! Our customized tools and intuitive approach help turn those monstrous complexities into simple solutions.

MIPSwizard acts as a step-by-step guide that allows you to collect, calculate and submit data at your own pace. All measures and specialties for the 2017 program year are included.

Our product support team is always available to help you successfully travel through the MIPS labyrinth. Submit an email ticket any time or give us a call Monday through Friday 9 a.m. to 6 p.m. ET.

Concept 3: Let MIPSwizard Light Your Way — $31 Off!

[Images: Line of jack-o-lanterns, possibly Halloween haunted maze, or could be a simple drawing of a jack-o-lantern]

Optional headline: Light your way through the MIPS maze with MIPSwizard!

‍Don’t let the ghoulish complexities of the new MIPS requirements keep you in the dark! MIPSwizard’s customized, easy-to-use tools and intuitive approach work like magic to light your way through the confusing uncertainties of the MIPS maze.

MIPSwizard acts as a step-by-step guide that allows you to collect, calculate and submit data at your own pace. All measures and specialties for the 2017 program year are included.

Our product support team is always available to assist you. Submit an email ticket any time or give us a call Monday through Friday 9 a.m. to 6 p.m. ET.

Concept 4: Goblins, Ghouls and Ghosts — $31 Off MIPSwizard!

[Image: Could be a simplified photo or drawing of a kid in a Halloween costume or decorative- type drawing of a ghost character]

Don’t let MIPS haunt you! MIPSwizard’s customized tools and intuitive approach work like magic to guide you through the confusing uncertainties of the law, turning ghoulish complexities into simple solutions.

MIPSwizard’s step-by-step process allows you to collect, calculate and submit data at your own pace. All measures and specialties for the 2017 program year are included.

Our product support team is always available to help you successfully travel through the MIPS maze. Submit an email ticket any time or give us a call Monday through Friday 9 a.m. to 6 p.m. ET.

Concept 5: MIPSwizard Cures Midnight Madness! — $31 Off!

[Image: Drawing of Edgar Allen Poe with the raven on his shoulder or photo of a late-night scary movie host in costume]

Optional headline: Nevermore!

Are the changing MIPS requirements giving you sleepless nights and haunting nightmares? With MIPSwizard®, you can confidently say, “Nevermore!” and turn your ghoulish visions into sweet dreams. Our customized tools and intuitive approach transform fiendish complexities into simple solutions.

MIPSwizard’s step-by-step process allows you to collect, calculate and submit data at your own pace. All measures and specialties for the 2017 program year are included.

Our product support team is always available to help you travel through the MIPS maze and sleep more soundly. Submit an email ticket any time or give us a call Monday through Friday 9 a.m. to 6 p.m. ET.

Concept 6: ‘Twas a Dark and Scary Night... $31 Off MIPSwizard!

[Image: Illustration of a classic scary book and a candle, or someone walking with a lantern/torch through a haunted wood, etc.]

Does your reading of the new MIPS requirements feel like a journey through a haunted wood in a spine-tingling tale of terror? With MIPSwizard’s customized tools and intuitive approach, you can navigate through plot-twisting uncertainties and light your way to MIPS success!

MIPSwizard’s step-by-step process allows you to collect, calculate and submit data at your own pace. All measures and specialties for the 2017 program year are included.

Our product support team is always available to illuminate your way through the MIPS maze. Submit an email ticket any time or give us a call Monday through Friday 9 a.m. to 6 p.m. ET.

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